Most Comprehensive GA4 Validation
80+ built-in validation rules covering all GA4 events, e-commerce tracking, PII detection, consent validation, and data quality checks. 3x more comprehensive than competitors.
Six Categories of Comprehensive Validation
Every aspect of your GA4 implementation validated automatically.
Core Events
Essential GA4 event structure and data type validation
E-commerce
Purchase, cart, and checkout event validation
Page Views
Page tracking and content validation
PII Detection
Personally identifiable information protection
Consent
GDPR and consent mode validation
Data Quality
Anomaly detection and data integrity
Core Event Validation Rules
Essential validation checks for all GA4 events (showing 6 of 14 rules)
Event Name Validation
Validates event names follow GA4 naming conventions
Required Parameters
Ensures all required parameters are present for each event type
Data Type Validation
Verifies parameter values match expected data types
Parameter Length Limits
Checks parameters are within GA4 character limits
User Properties Validation
Validates user properties structure and values
Timestamp Validation
Ensures event timestamps are valid and recent
E-commerce Validation Rules
20+ rules protecting your revenue tracking and e-commerce data
purchase
- Transaction ID required and unique
- Transaction value > 0
- Currency code valid (ISO 4217)
- Product data complete
add_to_cart
- Product ID required
- Product name present
- Quantity > 0
- Price validation
begin_checkout
- Cart value > 0
- Items array not empty
- Checkout step validation
- Payment method tracking
view_item
- Product ID required
- Product details complete
- Category information
- Inventory status
Revenue Protection
E-commerce validation rules protect an average of $300K-$2M annually by catching purchase tracking errors before they cause attribution loss.
View All E-commerce RulesPII Detection & Protection
15 rules detecting personally identifiable information before it reaches GA4
Email Addresses
user@example.comPhone Numbers
+1 (555) 123-4567Credit Card Numbers
4111-1111-1111-1111Social Security Numbers
123-45-6789IP Addresses
192.168.1.1Physical Addresses
123 Main StGDPR & Privacy Compliance
PII detection helps maintain GDPR compliance by preventing personal data from being sent to GA4. Violations are flagged immediately with actionable remediation steps.
View All PII RulesMost Comprehensive Validation Available
3x more validation rules than competitors, 5x more than native GA4
| Feature | Validtracking | Competitor A | Competitor B | Google Native |
|---|---|---|---|---|
| Total Rules | 80+ | 25 | 30 | 15 |
| E-commerce Rules | 20 | 8 | 10 | 5 |
| PII Detection | 15 types | 5 types | 8 types | None |
| Custom Rules | Unlimited | Limited | Limited | None |
| Validation Speed | < 100ms | 1-2s | 500ms | N/A |
Lightning-Fast Validation
70% of validation rules run in under 100ms, providing instant feedback without impacting your site performance.
Validation Performance
Events validated as they arrive, no batch delays
Multiple rules run simultaneously for maximum speed
Slack notifications within 1 minute of detection
Validation happens server-side, no client impact
Start Validating with 80+ Rules
Get comprehensive GA4 validation out of the box. No configuration needed, all rules active from day one.
All 80+ rules included • No setup required • Custom rules available